Lotus Unboxed

#commercial #visualexperience
#lotuseletre #electric
#electriccars #unboxing #videocontent

Lotus Eletre Unboxing

Lotus Cars Europe unveiled the first fully electric ‘hyper-SUV’, named ‘Lotus Eletre’. This futuristic car is a combination of sophistication and rebelliousness. Before the release, a visual Unboxing Experience was created, expressing the beauty and power of this full electric car.

A full studio production, because the car itself was still in concept mode, with all the tools & tricks to still be able to offer the full experience. In combination with music, dance, models and unique angles, we made the whole experience the viewer expects from this premium brand.

Credits

Automotive agency  Mayster
Client: Lotus
Director en concept: Arjen Schotel
DOP: Sjors Mosman
Line production: Eva Wulp, Sanne Piersma, Adinda Berends
Production design & styling: Robin Bruinsma
Copy writer: Axel van Weel
Graphics: Maarten Versteege & Ruben Wiegerinck
1st AC: Patrick Rietvelt
Grip operator: Imre Paasen, Eurogrip
Gaffer: Erwin Smit
Light operator roof: Robbert van de Plas
Licht assistent: Sam Broekman
Sound: Ting Fung Cheung
Visagie: Geen Bluf
Edit: Mayster
Grading: Bram Baas
Sounddesign music: Gert-Jan Stiphout
Models: Max Models & Touché Model 
Dansers: Amenti 
DJ + Styling dansers: Manusama Nuance